Igloo thought of all the key things you need in a cooler. The advanced, eco-friendly THERMECOOL® insulation chills your beverages and snacks until you're ready to dive in, while the Cool Riser Technology® keeps the bottom off hot surfaces further helping to keep the inside cold. The bail handle makes one-handed carrying simple so that this is a true grab-and-go personal cooler. Igloo even thought of the extras you might not have known you needed, but will never want to do without again, like cup holders built into the lid and a just-right cooler height so you can use the ice chest as a seat at your destination (and makes it one less chair to carry!). This vertical cooler also perfectly stores tall bottles, like wine, sports drinks or longneck beers. With Igloo's Latitude 30 Cooler, cooling has never been easier!